Reviews can be your best friend, -or- your worst nightmare.

How many times have you gone online to look at the reviews for a product or service before you buy? What did you find, and how did it impact your decision?

Reviews can confirm feelings you already had about a company, or it can make you question if what you thought you knew was true. It can also change your mind, if you see many favourable reviews and positive replies to a company you weren’t quite sure about at first.

Many small businesses can be hesitant to reply to reviews, because they are unsure if it will make a bad situation worse. There will of course, always be situations where the customer is just a whack-a-doo and you can’t win, but the majority of situations can easily be diffused, and in some cases, the customer will even leave the interaction even happier.

Below are some tips that will help you learn how to respond, and of course, if you need help feel free to reach out to me!